We are all digital masters

It is the last post of this blog and the digital business course is over. This week has been fun and I have had kind a mixed feelings about it. I feel like it is sad that it is the end and we have had so much fun but on the other hand I am really happy that it is holiday and I can finally rest since I have really given my all to this autumn and I'm really exhausted.

We had a big ceremony on Thursday at our school and we all presented our final presentations. On Monday we did present also the presentation to teachers and did assignment on our Future (what we are going to be in year 2020 and how see the digital course at it's best). We added few things to our final presentation on Tuesday which is video. Surprise. The video is amazing, really I love it so much. The is our journey during the course and we have filmed it all the way during this course and it really shows how fun we have had. We have been trying to be really creative during this autumn and we really did it! I'm so proud of the final video and I'm so proud of my team.

I really have to say that I have learned most about video editing and social media during this course. I remember that first things I did, I created my Twitter, improved my LinkedIn and I have used much more social media than before. I really have learned the importance of social media nowadays and it is really big marketing advantage to a company. When we also started to do our first video of this course, I had used iMovie once or twice and I never uploaded the videos to YouTube or else. I really have learned a lot about editing and also filming videos. And I have realized that it is so much fun doing these videos and this is not the last video I/we are going to do. I'm going to continue it for the rest of my life, it is so much fun.

We also did a little short film for this course and we wanted to be really epic and dramatic. That is how it effect to people and stays in their mind and attracts their attention. So we founded the perfect music and used the best part of this course which we had filmed and did really epic ending. We actually filmed the ending on Monday with teachers and I love. The ending was just like we wanted to be. Originally we were supposed to do 15 sec video but it turned out 30sec. I learned from that it is really hard to do so short video and still make it like it tells something. But I'm really proud of the final solution and happy for it because the video was just perfect. So here it is for the next:

On Monday and Tuesday we also did a little video for our partner company Emotions Tracker and you can see parts of it from the final presentation video. The video was for company's marketing and we did it in really short amount of time and it really was good. So I guess we are also good under pressure. 

For all the learning I have learned so much and for examples I can say social media skills, video editing, SEO (search engine optimization), law issues (and creative commons), digital marketing strategy, blogging and so much about videos. We also had so inspiring lecturers during this course and will never forget Jaakko Alasaarela's and Camilla Tuominen's lectures, they were so inspiring and I will keep the learning in my mind forever.

-Mira- 

Knock, knock it's almost the end!

This week we had a two lectures on Monday, team working on Tuesday and Wednesday and also an exam on Thursday. First lecturer on Monday was Mika Aittamäki from Rainmaker. He spoke about selling. He told how digitalization reflects to sales and businesses. He told that the power is in the consumer hands and stand alone stores has to define themselves again. But the difference between online shop and stand alone shop are that there is a different customer service and the seller should organize proper customer service also on online.He told about example of customer servicer Irma that has worked in customer service in "real life" and that doesn't mean tat she is as good customer servicer in online as she is in stand alone store. 

Mika Aittamäki

Irma the customer servicer. Is she as good in online as she is in "real life"?

Our teacher Ilkka gave the next lecture about Digital Humanism. And we had an exam question about that too. The subject is how the modern marketing can equate the Aristotele's theory. That there is three main point to think in modern marketing: rational appeal, emotional appeal and ethical appeal. mind, heart and spirit. I have to say it took me a lot of time to get the the whole subject since embarrassing to say I don't know Aristotele's theory. 

Ilkka giving a lecture.

On the rest of the week our team has work on our final videos which has taken a lot of time. We also had an idea for emotion tracker and we have had to think about that too. I don't wan to talk about our videos because it's going to be surprise and they are not even ready yet. We have like the videos structure all figured out, but we are going to add couple of things to them. It's going to be amazing. But continue on next weeks the whole process and finalize our videos. We are going to film some parts for it also and edit them and see if there is anything to fix. I can't wait. Next week we have a lot to do and then it is finished the whole course. Part of me is really happy and part kind a sad that there is no our team meeting anymore. We have had so much fun my team and the teamwork has been really good and I'm really going to miss that. 

The exam wen't fine on Thursday and I hope I pass because it was really hard. 

-Mira-

Presenting How to make a video!

This week I was only able to attend at Wednesday and Thursday. Most of our team were at student cruise and thats why didn't attend on Monday. So on Wednesday we met with our team at Sello and planned our final video for the final presentation. We don't know exactly yet how we are going to do the video but it will come up with us when we are starting to work it. I'm constantly thinking ideas that we could use and the theme and I have many thoughts about it. I wonder if I should start writing them down so I might use the ideas in my own videos if we don't use them.

On Thursday we had a lecture by one of our digital couch Arman Nuri about content marketing. I think that is a really big subject for one lecture and it was reduced for few slices and it was good. I have myself learned about content marketing from content marketing course. What I can say about content marketing is that content is king and always remember that content is for people and it is supposed to inform, entertain or educate them.

We also gave a presentation by FTS13 about how to make a video and gave few examples of good advertising videos. Our original presentation would have taken a much longer so we reduced it to few videos. Ilkka agreed to film our presentation and we now have good material for the final video also, us presenting.  Go check our educative video about "How to make a video" through this link! This video is made for maybe few months ago so if we had done it know it would have been a lot better. I can say that we have improved a lot in video making. What I can say that when I'm editing these videos with my team it is a lot easier now when I know where to find how to do that and so on. We have really good team and the teamwork helps to reach good results.

Team spirit from last week!

We also heard about other presentations also about broadcast and presentations. I think for each of these had groups own idea and interest and well each of us have our own opinions of what is the best hing to do. But all teams had good presentations.

-Mira-

Week of inspiration

This week on Monday we had two so inspiring lecture. The other one was by Jaakko Alasaarela (ZEF Solutions Oy). First he told us about him and his life. He was so talented with speaking so I admire that so much. For me the most important learning were that write down your dream: What is your dream? And what is your personal reason? You also should dream big and it helps you to concrete your dream when it is written down. Also when you have a personal reason, you will never give up. He told that also a company should have solid dream and in in his company they have three main value: Love, passion and courage. treat people with love, do things with your best and think that you are able to do it all. Absolutely amazing lecture and such an inspiring stories! 

We also had Camilla Tuominen from Emotion Tracker. She was also such an inspire. She told us about feeling and handling them - mastering emotions. And the main thing was why, how and what about feeling, why to feel them and how. So you should recognize your feelings that you can live life the fullest. I also think that in nowadays emotions intelligence is more and more important. Like Camilla said that in the future automatic things do the work that we do now and when that happens there is still jobs, just different. Then our job is to do what machines can't and that is understanding humans for example. You should also recognize what are that you feeling and maybe it is easier when you write them down. When you are aware of your feeling they might not be that bad at all. And how? Just let them feelings come and go and handle them. Write them down and be aware of them and when next time comes, you can change your way to think about them. I personally loved Camilla's speech, it was so inspiring.

Our little reading circle.

Filming action

The team work at this week have been really awesome.We got a task to read theses and first we thought that we are just going to write our thoughts to a word document. But then we thought that it is only three weeks eft of this course and let's do this in our way till the end. So we ended up doing a video!! I'm so happy with our decision because videos are our thing. We did the the whole reading circle about the thesis we read on Tuesday already and actually did the video on that day as well. This time it was easier to do after we have some experience now. I had so much fun filming and editing the video with my group and we also learned about thesis as well (Watch the video to find out what we learned!).We had to do some partner company stuff on Wednesday and thats why we tried to do the video as well on Tuesday. To our partner company we thought about a campaign idea with some social media inspiration and actually end up with the really good one. Now we just have to sell the idea to our partner company emotion tracker and keep our fingers crossed that she would be as excited as we are. Video under:

Once again proud of my team!

On Thursday we had lectures by our digital couches Jabed and Bui. Jabed talked about the SEO and Bui about Freshdesk solution (Check out Freshdesk) and related to that about live chat. I have to say that SEO is not my special field because I really do not get the SEO process but I honestly try my best to improve that skill. Jabed showed SEO pyramid (picture under) and with that I have better picture about SEO. It was also educational to lear about freshdesk since I never heard about it before. Basically it is a customer support program that help companies to answer to customers' questions in a easy way. 

This is the SEO pyramid that Jabed showed.

My feelings of the upcoming right now:

-Mira-