1) Do you see digitality impacting worklife?
I definitely see digitality impacting worklife! For the first reason in my opinion the world is changing because technology and digitality the same as worklife. With digitality there comes social networking, new phenomenon's like PokemonGo, new devices and programs. Nowadays no matter what you do for work, it is almost impossible to avoid any digital device or a screen. Watch this video of desktop and you realize - https://www.youtube.com/watch?v=BpJamFkeVus
Looking at social networking and social media overall there are a lot of changing factors, for example marketing and selling happens through Internet and social media. Like it is said in this article "10 advantages and disadvantages of social networking" point three, companies use social networking to promote and that way they can reach large amount of people. They can market there surprisingly efficiently. For this reason marketers and sellers warlike is definitely changing. As a marketer, is there any open job advert which not include "It's a plus that you can handle social media". And for thinking of the future, there is always going to be new devices and mobile phones developed over the years and all the time you have to have more of something.
Unless I think that digitality and social media are so great, there is a big minus that everybody knows but most of us just ignores it - addiction. In work life this could be bad thing also: you might forget to be polite to your customer while watching your mobile phone screen, maybe you forget how to act face to face or working people in companies just watching their mobile phone and not doing any work. And what I have seen people can be so mean on the Internet, cyberbullying. I mean that the people you say bad about might be your next day customer and unless you might don't remember, the victim usually does. For my opinion is just don't say anything that you wouldn't say face to face. In the article I mentioned upper was a also good video about this subject! It's Prince Ea's and I have discovers his videos little while ago and the videos are really good and motivational.
In this course's material there were a good advice from Jussi Rautjärvi, how to lead digital business. First he said that you have to define your starting point in other words where are your company in digital world. He's second point was to make things possible in your organization and with your people. For the last point he said that you have to create culture of measuring and testing all the time.
2) What kind of opportunities Sani Leino describes about Augemented Realiy and PokemonGo? (Link to the article)
Leino's article claims for Pokemon Go to be biggest mobile game ever and I think so too. It has rapidly gave opportunities to businesses among. Can you actually believe that people are spending more time on Pokemon Go than on Facebook or snapchat! And the game was just launched at summer. But back to the opportunities of the game - I have listed the best opportunities that Leino wrote and my opinion, below.
First maybe the best known opportunities for business is that for example bars and restaurants are gaining 30-500% increase because of Pokemon catchers are "luring" in the shops and catching pokemons. What I have heard that it just might be coincidence for these "lures"to be at some cafe, but after the game was launched companies have possibility to buy themselves to be Pokegyms. What I think it is a good way to attract customers. For my opinion Pokemon Go is excellent opportunity for small cafes and restaurants to gain profit and popularity which they might not have. I think that it is important to keep these small businesses alive and Pokemon Go helps that.
Second thing is the augmented reality (AR) that are kind of competing with virtual reality (VR). Year ago we thought that virtual reality is going to be a big thing. But think about walking around with those VR classes on and playing Pokemon. For my opinion dangerous and I would be a little bit shamed to walk at the streets like that... So it looks like augmented reality is going to be the next big thing. I think that and also might bet on that there will be games like Pokemon Go more - or at lear it would be so cool. For example I was talking with my friend with the subject and came across and idea that think how cool it would be to play Harry Potter that way! Just a wild idea, but for real people are going to bored with Pokemon Go at some point.
Third thing is to reflect the second one when there is more games like this that would be go-to place for brands and marketers. In Sani Leinos text he mentioned only that Pokemon Go would like that go-to place but I think that there would be more games like that so why not market on them too. Think about that you are playing some AR game like Pokemon Go and there would be maybe sponsored locations. In that way some company's brand would be awareness of hundreds gamers on whose across that place. There are plenty of possibilities to advertise through those games and maybe there is ways that nobody has figured out yet but will be in the near future. There is also a possibility to advertise through the topic related goods, like phone cases that has a pokemon ball throw line. So why not to market through these. Unless these are themselves a good business idea, but likely not to last so long.
Fourth and one of the important thing of Pokemon Go is that it makes people move more. Lack of exercise is a problem in the world among youngster and even kids. This is a good tool to get them moving in a fun way that they don't even realize it as an exercise. Exercising should be like that for my opinion and many fitness apps should take a notice what the Pokemon Go app is doing. I think that there could be many possibilities for apps to move people more but not necessarily name them like "fitness app" because the name might make people to hate it!
Fifth and the last of the things that Leino mentioned that I find important is that people are connecting and creating communities. Did you know that in San Francisco, US, there where over 9.000 people gathering among Pokemon players. What a chance to local companies to make money, cafes, restaurants, hotels and shops. And maybe it's a long shot, but it is great way to network and meet new people and some day you'll hired by the man that you met on a Pokemon Go meet. And there is already invented thing like PokeDates, which Leino mentioned. Really? Well, might be a good way to meet new people.
But all in all I think that this is all AR and Pokemon Go is a good thing for us when we jus remember to be careful and keep our eyes open!
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| Please be aware what is happening around you! |
3) What does professor Quesenberry mean by four-step social media framework in her Harvard review article "Fix your social media strategy by taking it back to basics"?
I agree with Quesenberry's article that there is no on fit social media strategy for all businesses. Every businesses need to find their own space in social media and what works just for them. This four-step framework that Quesenberry mentioned is a good starting point for every business and for my opinion to update social media. This article is so good for our project I'm working on with Camilla, Social media strategy for B2B company. We have been thinking that would it just be so easy if there is complete platform to use. But yes I realized that one that fits something else, doesn't fit on someone else.
First step is to define you status. One of the things what it means is that you need to identify your target market, next your industry. Take notice the resent performance of your brand and find out what is current traditional marketing promotion for the product or service. For my opinion of course you can use the traditional way or a better option find a different way that no one have used yet. at this point it is good to just know the traditional way. Next you have to define your competitors. This what we did with Camilla, we created a competitor analysis that it would be easier to realized what is happening in the industry. Also what Quesenberry mentioned at this point, some companies might need a new image to their brand, because it might be old and doesn't fit for social media. There is a lot to think about when planning social media.
Second step in the article was "Listen to your target audience". Basically it means that you need to find out what channels works for you. Which channels are your audience and what they do there. Also google where are your company mentioned in the Internet. That way you can find the channels where you want to listen and communicate. I think it is pretty important that companies are communicating in social media and not just keeping it up and posting once a week. So for my opinion you need to choose channels that you are able to track on. Don't take too much at once. But last step of this phase was that you also need to identify larger trends in social media use. Of course you need to know what are people doing there and you can attract their attention in social media.
Third step of the framework is to create social media content that drives engagement. Based on the second step you need to know the channels you need and are able to maintain, you need to know you can post on these channels and what are the trends. Quesenberry claims good social media content to be fresh, relevant, short and current updates and maybe videos, depends on the channel. So you need to optimize the content to each channels. I agree with Quesenberry on this and for the addition don't be afraid to try something new, just keep it mind what your consumers want to read, share, watch or listen. Keep the customer in the center always! Don't just post something because you like it. In this article mentioned you can use monitoring services like hoot suite and HubSpot to help you monitoring your social media. I think there is a lot of good tools out there so just use them, they will help you a lot.
Fourth step is to "link marketing goals to social media KPI's". Key Performance Indicators could be social media likes and shares or even website visit from social media content. There are more options if you use Google analytics social reports. Like I said earlier don't be afraid to use tools that could help you significantly. Before I haven't even realize how important it is to use all the analytic systems. But think about it if you don't keep track on these thing, you are more likely to fall of the rapidly changing social media trends.
-Mira-
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