13 December 2015

We are all digital masters

It is the last post of this blog and the digital business course is over. This week has been fun and I have had kind a mixed feelings about it. I feel like it is sad that it is the end and we have had so much fun but on the other hand I am really happy that it is holiday and I can finally rest since I have really given my all to this autumn and I'm really exhausted.

We had a big ceremony on Thursday at our school and we all presented our final presentations. On Monday we did present also the presentation to teachers and did assignment on our Future (what we are going to be in year 2020 and how see the digital course at it's best). We added few things to our final presentation on Tuesday which is video. Surprise. The video is amazing, really I love it so much. The is our journey during the course and we have filmed it all the way during this course and it really shows how fun we have had. We have been trying to be really creative during this autumn and we really did it! I'm so proud of the final video and I'm so proud of my team.


I really have to say that I have learned most about video editing and social media during this course. I remember that first things I did, I created my Twitter, improved my LinkedIn and I have used much more social media than before. I really have learned the importance of social media nowadays and it is really big marketing advantage to a company. When we also started to do our first video of this course, I had used iMovie once or twice and I never uploaded the videos to YouTube or else. I really have learned a lot about editing and also filming videos. And I have realized that it is so much fun doing these videos and this is not the last video I/we are going to do. I'm going to continue it for the rest of my life, it is so much fun.

We also did a little short film for this course and we wanted to be really epic and dramatic. That is how it effect to people and stays in their mind and attracts their attention. So we founded the perfect music and used the best part of this course which we had filmed and did really epic ending. We actually filmed the ending on Monday with teachers and I love. The ending was just like we wanted to be. Originally we were supposed to do 15 sec video but it turned out 30sec. I learned from that it is really hard to do so short video and still make it like it tells something. But I'm really proud of the final solution and happy for it because the video was just perfect. So here it is for the next:


On Monday and Tuesday we also did a little video for our partner company Emotions Tracker and you can see parts of it from the final presentation video. The video was for company's marketing and we did it in really short amount of time and it really was good. So I guess we are also good under pressure. 

For all the learning I have learned so much and for examples I can say social media skills, video editing, SEO (search engine optimization), law issues (and creative commons), digital marketing strategy, blogging and so much about videos. We also had so inspiring lecturers during this course and will never forget Jaakko Alasaarela's and Camilla Tuominen's lectures, they were so inspiring and I will keep the learning in my mind forever.


-Mira- 

6 December 2015

Knock, knock it's almost the end!

This week we had a two lectures on Monday, team working on Tuesday and Wednesday and also an exam on Thursday. First lecturer on Monday was Mika Aittamäki from Rainmaker. He spoke about selling. He told how digitalization reflects to sales and businesses. He told that the power is in the consumer hands and stand alone stores has to define themselves again. But the difference between online shop and stand alone shop are that there is a different customer service and the seller should organize proper customer service also on online.He told about example of customer servicer Irma that has worked in customer service in "real life" and that doesn't mean tat she is as good customer servicer in online as she is in stand alone store. 

Mika Aittamäki

Irma the customer servicer. Is she as good in online as she is in "real life"?

Our teacher Ilkka gave the next lecture about Digital Humanism. And we had an exam question about that too. The subject is how the modern marketing can equate the Aristotele's theory. That there is three main point to think in modern marketing: rational appeal, emotional appeal and ethical appeal. mind, heart and spirit. I have to say it took me a lot of time to get the the whole subject since embarrassing to say I don't know Aristotele's theory. 

Ilkka giving a lecture.

On the rest of the week our team has work on our final videos which has taken a lot of time. We also had an idea for emotion tracker and we have had to think about that too. I don't wan to talk about our videos because it's going to be surprise and they are not even ready yet. We have like the videos structure all figured out, but we are going to add couple of things to them. It's going to be amazing. But continue on next weeks the whole process and finalize our videos. We are going to film some parts for it also and edit them and see if there is anything to fix. I can't wait. Next week we have a lot to do and then it is finished the whole course. Part of me is really happy and part kind a sad that there is no our team meeting anymore. We have had so much fun my team and the teamwork has been really good and I'm really going to miss that. 

The exam wen't fine on Thursday and I hope I pass because it was really hard. 


-Mira-